Three days to go! Event Preview

Almost 5,000 riders from across Britain will descend on Pitlochry in just a couple of days’ time, for what is set to be a thoroughly enjoyable weekend. In its 11th year, the ride will cover 81 miles of stunning cycling on closed roads.

The ride presents a tough physical challenge, but not so much that it’s not doable by any determined people. When the cycling does get tough on the route, riders will be rewarded with some of Highland Perthshires most spectacular panoramic scenery. Some of the most picturesque views will come whilst circling around Loch Rannoch, where the Lord & Lady of the Loch contest will take place. The fastest male and female around the Loch will each receive a fantastic prize of a one night stay in a luxury double room at The Dunalastair Suites, overlooking the Loch itself.

If you’re more suited to a climbing test than an endurance one, then why not challenge for the title of the Erdinger King & Queen of the Mountain? The fastest male and female up the challenging Schiehallion will be rewarded with a range of fantastic prizes from Erdinger Alkoholfrei (see our previous blog posts for a list of the prizes!)

This year’s event has a few notable firsts, including Etape Talks and the Pasta Party. Both taking place on the day before the ride, the Talks will see a host of three industry leading experts offer their knowledge and insight on three different topics in the Pitlochry Festival Theatre. Olympic Champion Chris Boardman will be hosting a Q&A session, adventurer and author Dave Cornthwaite will be talking about why it’s important to say yes more, and fitness expert Tracy Griffen will be sharing her knowledge on how to fuel for performance. The Pasta Party allows participants to stock up on those all-important carbohydrates pre ride, whilst soaking up the pre-event buzz and camaraderie with fellow cyclists. There are still a number of free slots available at the Pasta Party, click here for more info and to book your slot.

The event this year has been partnered with Marie Curie, who provide care and support to those with terminal illnesses and their families. Many participants have entered as a charity place to raise vital funds for Marie Curie – make sure you donate over the weekend at the Marie Curie tent in the Event Village to help this fantastic cause.

Also in the Event Village will be a host of activations from our partners and sponsors, as well as a live performance set from local talent, Dave and Paul! Keep an eye out for Olympic superstar Chris Boardman as well, who will be not only hosting his Talk on the Saturday, but will be taking part in the ride on Sunday.

We can’t wait to welcome each and every rider along with their friends and family to Pitlochry this weekend, for what looks like it will be a memorable occasion. We’d love to see your best photos from the weekend on our social pages: @EtapeSeries – so make sure you share them with us.

Good luck!